Account Planning

What FinListics account planning can do for you?
Executive-focused account research and planning are vital components for successfully applying value-based selling. This research requires investigation into a client’s:
- Drivers of financial performance and goals
- Business goals and strategies
- Strengths, weaknesses, opportunities and threats
You can use this research in the account planning process to garner powerful insights into:
- How your solutions map to a client’s goals and strategies
- Where your solutions add the greatest value
- Which executives to target to obtain executive sponsorship
The challenge: many sellers either initially lack the skills or a framework to conduct this type of research, or simply lack the time. FinListics Account Research and Planning services can help. Our financial experts can conduct the research highlighted above using resources like a client’s Annual and Quarterly Reports, Investor Presentations and Earnings Calls. This research and the results from the FinListics Company Summary Report, along with a mapping to your solutions, are summarized using our Client Opportunity Assessment (COA) template.
We also offer account planning Coaching Services with our financial experts to review the COA. Available one-on-one, these sessions may include role-playing, utilizing the information in the COA with client executives. And you can even have a FinListics Expert Participation in a client call. Our team can be with you throughout the entire sales process.
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