Our Story

FinListics began as a way to help sales organizations explain how their solutions create value for clients. Dr. Stephen Timme, a finance professor at Georgia State, was doing consulting work for Fortune 500 companies on the side when he realized sales organizations were reciting facts and figures without explaining how their solutions impact a client's bottom line. He started FinListics to help sales professionals boost their knowledge of financial metrics, and then relate those numbers to business goals and challenges.

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FinListics /fin-`lis-tiks/
financial linguistics; finance as the language of business.



We provide the tools and education to help sales professionals build business cases that include both quantitative and qualitative analyses. We start with an inventory of what you have. Then we help you build a solid foundation of knowledge. Next, we work with you to develop financially focused, industry-specific expertise for industries your organization is targeting. We include tools to map your solutions to clients' key financial metrics, show how your solutions created value, and create analytics to show the financial benefit of your solutions. All FinListics products can be integrated into any existing sales methodology.

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Our Clients

Scott Hamilton

Vice President

Scott has been responsible for Product Management and Development activities at FinListics Solutions since 2002.

Scott's previous experience includes 11 years at Standard & Poor's. Scott worked in various capacities including, Director of Institutional Content and Sr. Director of Delivery Systems/Internet Products.  In his position as Director of Institutional Content, Scott was responsible for the strategic direction of all financial content delivered to S&P Institutional clients including, Money Managers, Investment Banks and Management Consultants.  While at S&P, Scott also directed the successful transformation of delivery of S&P research from desktop applications to delivery via the Internet.  Scott was also a member of the S&P Industry Index Committee.

Michele Wilkins

Senior Account Executive

Michele Wilkins joined FinListics as Senior Account Executive in February of 2018.   With more than 20 years’ experience selling into the Fortune 500, she was hired as a seasoned seller to help broaden brand awareness and to drive market share growth.

Prior to FinListics, Michele spent 12 years at IBM exceeding sales goals across multiple sales roles and territories.   She was considered a leader - regularly nominated for IBM’s 100% Club and various other awards including “Sales Eminence.”  

Contributing to her success was application of FinListics Insight Selling which helped Michele focus on business-led outcomes.  FinListics ClientIQ quickly provided a detailed understanding of each account’s financial status, KPI’s with an industry comparison which allowed her to map IBM solutions specifically to the needs of every stakeholder.   Invaluable when trying to beat the competition, call on a new account, venture into a new industry or expand to a different line of business!

Outside of work, Michele enjoys traveling, exercise, hanging out with her nephews and spending time outdoors with her husband Scott and their rescue dog Oscar.

Pam Heydinger

Senior Account Executive

As Senior Account Executive, Pam Heydinger is responsible for supporting and maintaining relationships with existing clients and engaging new clients. Pam’s input is instrumental in training clients’ sales professionals in using the FinListics products to develop strategies that connect their company’s solutions to their customer’s business processes.

Pam received her undergraduate degree from Miami University of Ohio and earned her Executive MBA (with a concentration in Entrepreneurship) from Ball State University. Before joining FinListics in 2011, Pam worked in purchasing roles at several Fortune 500 companies and oversaw new product introduction for a manufacturing company. She owned and singularly operated an invitation and announcements franchise, a stint that required her to perform a multitude of job functions. All these roles, helped her develop a skill set that is well suited for the “beginning to end” solutions FinListics creates for its customers.

When she’s not working on behalf of FinListics or taking care of her three boys, you might spot Pam volunteering with the Boy Scouts.  She is also a huge fan of Club Vibe©, the popular dance fitness regimen.

Elise Baggett

Senior Accounting Manager

Elise Baggett joined the team in 2012 as Accounting Manager.  In her role, Elise is responsible for all aspects of the daily accounting, plus financial reporting, forecasting and human resources.  This role offers her the opportunity to see all aspects of the business and take on more responsibilities as the company expands. 

Elise earned her BS in Accounting from Berry College and began her career in internal auditing.  After obtaining her CPA license, she moved in to public accounting at Bennett Thrasher in Atlanta and Warren Averett in Birmingham, specializing in audit of closely held companies for over 20 years. This role allowed her to learn from the financial operations of many varied businesses and industries.  Elise also was either the Treasurer or President of a local non-profit organization for eight years. 

Elise and her husband, Jeff, are now empty-nesters to three adult children, soon to be grandchild, and two Boston Terriers.  They enjoy traveling, especially cruising, and you will find them each Saturday in the fall at Alabama football games – Roll Tide!

Vineeta Nair

Senior Manager

Vineeta Nair is responsible for research, analysis and developing content for client deliverables. The research and content creation necessary to customize materials for individual clients “is the most critical piece,” says Vineeta. As sales departments become less product-centric and more customer solutions based, matching client performance drivers with their company’s solutions becomes increasingly important. FinListics’ tools help its clients’ sales professionals do just that.

Raised in Mumbai (formerly Bombay), India, Vineeta pursued a finance career after her professional education in accounting and finance. She holds a Chartered Accountant degree from India and CFA charter from the US. In Mumbai, she worked in various financial roles: from a five-year stint as a treasury manager for Kuoni Travel, a luxury holiday company headquartered in Zurich, to project work for Boston Analytics. In her position with Kuoni, Vineeta enjoyed helping establish the company’s presence in India.

Vineeta traveled to the U.S. to join her husband in Atlanta, first working for a brokerage firm based out of Florida and then as a finance manager for Church’s Chicken. She joined the FinListics team in 2012. “I love the analysis part of my job,” she says. “I learn from it.” When not at work, she is busy raising her toddler, enjoying the outdoors and catching up on her reading.

Vineeta’s long term goals focus on the social sector and she is interested in finding ways to leverage her skills to make an effective contribution.

Kori Baker

Client Engagement Manager

As Client Engagement Manager for FinListics, Kori Baker develops educational materials and serves as facilitator and coach for online and in-person workshops. Her specialties include research, marketing, compliance, training and project management. She holds an ASTD Training specialist certificate from the University of Washington.

Kori has over twenty years of experience in finance, marketing and non-profit management. She has launched and marketed products for a large insurance company, trained insurance agents and sales teams, specialized in compliance in the financial services industry and managed large-scale events for an international youth ministry organization.

Kori earned her Master’s in Organizational Leadership in 2006 and her BA in 1994, both from Gonzaga University. She enjoys cooking for others, reading, drinking coffee, hiking, and volunteering with the Boy Scouts of America.

Dana Reid


Dana Reid joined FinListics in April 2016, and is responsible for research and analysis for various clients. Dana appreciates the power of numbers and the story they can tell, and enjoys helping clients connect the dots with in-depth and meaningful information.

Her previous positions include Senior Analyst for Prudential Healthcare and prior to that worked as a Financial Analyst for Taylor & Mathis property management company. Working closely with budgets and financial reporting for a healthcare company gave her a first-hand view of the importance of accurate, timely, and relevant financial data to augment decision-making, especially in fast paced industries.

Dana earned her MBA from Georgia State University and received her undergraduate degree in Finance from the University of Tennessee at Knoxville “GO VOLS!” However, these days you can also hear Dana say “GO DAWGS!” as her two children attend school at the University of Georgia.

When not at work, Dana enjoys spending time with family and friends, playing tennis, walking Millie her dog, and “touring” with a local band.

News & Press

Smart Selling Tools: Top Sales Tool Guide of 2018
Jan 30, 2019

Smart Selling Tools has ...

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Driving Growth Through Supply Chain Transformation
Nov 8, 2017

Traditional views of the role of the supply chain function include one that slashes logistics costs and relentlessly optimizes inventory – but how can supply chain management drive top line ...

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Aligning Your Sales & Marketing Team
Sep 19, 2017

Watch our President & Founder, Dr. Stephen Timme, and our Vice President of Sales, Melody Astley, talk with Danny Gonzales of Industrial Sage about the changing buying landscape and how the ...

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Disrupt or Die: Leveraging Design and Manufacturing Partners to Change Your Game
Aug 8, 2016

Join Dr. Stephen Timme and a panel of experts as they discuss ways to get your products to market faster and more cost effectively by partnering with a design and manufacturing solutions provider ...

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Thank you for your interest in FinListics Solutions. Please use the information below for all media related inquiries.

Becca Sundal

Managing Director
Office: (678) 680-4260
Email: bsundal@finlistics.com


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