How to Build a Strong Value Prop & Scale It Across the Customer Journey
It's hard to create a value proposition that is both powerful and resonates with your customers across the customer journey.
Most businesses struggle to create a value prop that is impactful and relevant to their customers at every stage of the buying process. But without a strong value prop, it becomes very difficult to convert leads into paying customers.
The more powerful your value proposition, the easier it is for your sales team to close deals. A well-formed value prop addresses the problem your customer is facing while providing them with the perfect remedy —your solution.
What to expect:
Explore the three components of a strong value proposition
Review case study examples of well-executed value propositions
Share best practices for scaling your value prop across the customer journey
Discuss why this is even more important as we head into Account Planning, Budgeting, and SKO seasons
