Staying close to your customer in trying times

how to continue to add value when they may not spend

The Covid-19 crisis has caused the business world to pause… and stop. While this crisis is severe and has global implications, past times of uncertainty also created economic, political, technological, and financial stress on multiple industries around the globe.

Join in the SAMA Expert Panel Discussion, presented by FinListics, and understand how executive and sales leaders from leading global firms focused their sales forces during similar times of uncertainty such as Y2K, the Internet bubble, 9/11, and the financial crisis of 2007/08.

Specifically, participants are provided insights into during these uncertain times:

  • Relating, communicating, and adding value to clients
  • Why now more than ever it’s important to understand a client goals, strategies, and financial performance
  • Quantifying the value
  • What buyers really want from your solutions – business and financial benefits
  • Kinds of solution investments clients will be making during uncertain times and thereafter
  • Shorting the sales cycle

When: April 9th at 10 AM CST / 11 AM EST

Register Today


Moderator and Panelists

Melody Astley, Moderator

Melody Astley joined FinListics as VP of Sales in June 2013. Melody’s previous positions include senior sales posts at Gartner and IBM, where she earned a “Best of IBM” award as one of the corporation’s top 500 performers worldwide.

In her role at FinListics, Melody is responsible for the design and implementation of a disciplined and scalable sales engine that spreads the word about FinListics’ solutions and grows the business strategically.


Ben Cagle, Panelist

Ben Cagle is senior executive with direct experience growing revenue and profitability for Global Enterprise, Technology, and Professional Services firms. 

Ben’s leadership progression included executive positions in Sales, Sales Management, Marketing, Product Development, Operations, and Corporate Strategy / Development.   

Ben also has led NASDAQ, VC-backed Software/SaaS, and entrepreneurial companies focused on global Big Data Analytics, Market Research Analytics, and Brand/Marketing Strategy


Mike Buoscio, Panelist

During his tenure with IBM, Mike held executive positions managing IBM’s relationship and engagement with IBM’s largest clients.  In his last executive position as Managing Director, he led the IBM relationship and integration across multiple product and services areas to deliver competitive value to one of IBM’s largest clients.

Mike is also an adjunct professor at Bradley University’s Foster College of Business. He developed and teaches a section on how today’s key technology forces can be used by business leaders to create competitive value and to avoid disruption.


 Eric Greene, Panelist 


Eric Greene has three decades of experience in numerous realms of business – from Fortune 500 to mid-size to small business and start-ups with roles as a company President, Chief Marketing Officer, Chief Innovation Officer, Senior Vice President/GM and Research & Development Director.

Eric combines a knack for business strategy and growth with a proven ability to lead, teach, motivate, and grow the skills of both individuals and teams across functional disciplines including sales.


Buck McGugan, Panelist

Buck McGugan has 37 years of sales experience in two of the most recognized brands in the world.  After starting his sales career at Xerox, he spent the last 34 years helping FedEx grow from less than a billion dollars in sales to over 65 billion in sales per year. 

During his FedEx career he held numerous leadership positions across multiple sales segments where he created numerous sales organizations - inside sales, national account sales, and corporate sales.