Communicate with Impact, with Ben Cagle & Dr. Stephen Timme


Welcome to part three of our Insights From the Other Side of The Desk Series: Communicate with Impact.

In this episode, Dr. Stephen Timme and Ben Cagle provide insights into communicating with impact by presenting case study findings from interviews with current and former executive buyers from Fortune 500 companies.

They explore:

  • Aligning your solutions with a customer’s goals

  • Identifying where your solutions add the greatest business and financial benefits

  • Tailoring your message to different buyers.

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