Do you want to know what executive buyers really want from enterprise sales organizations? Executive buyers want to see how sales organization solutions align with their goals, deliver financial benefits, and make their lives easier.
So, what are the competency gaps that need to be addressed? In this webinar, we’ll explore:
Business Acumen: Learn how businesses set goals and strategies, how executives make decisions, and how to align your solutions to deliver financial benefits.
Industry Insights: Examine business and technology trends, disruptors, and risk to ensure that sales teams are equipped to navigate the ever-changing business landscape.
Financial Acumen: Discover how companies make money, key areas of financial performance, and how to link sales solutions to areas of financial performance.
Tailoring the Sales Pitch: Understand the importance of the individual project stakeholders, how to make a case for change, and how to ensure your sales solutions are tailored to an initiative’s unique measures of success.
Sales leaders play a crucial role in the process of closing these competency gaps, and Sales Enablement's ongoing support is essential for long-term success. By addressing these gaps, sales organizations can deliver what executive buyers truly want - new insights, alignment with goals and financial benefits, and a smoother, more straightforward buying process.
With buying groups further along in the buying journey, and the number of stakeholders continuing to expand, it's more important than ever to show how your solutions solve your customers’ problems.
Most sellers avoid discussing a customer's financial performance. Our research shows only 23% believe they understand it well. Learn how advanced sellers use financial information to demonstrate account knowledge and drive buyer engagement.
