Most sellers feel apprehensive about discussing their customers' financial performance. In fact, our research shows only 23% believe they understand their customers’ financial performance well.
In this episode, Dr. Stephen Timme and Mike Buoscio discuss how advanced-level sellers use financial information to demonstrate account knowledge and drive buyer engagement.
With buying groups further along in the buying journey, and the number of stakeholders continuing to expand, it's more important than ever to show how your solutions solve your customers’ problems.
Learn the secrets of how advanced-level sellers conduct account research and planning and use it to align their solutions with a prospect’s business performance goals.
