How to Build a Strong Value Prop & Scale It Across the Customer Journey

It's hard to create a value proposition that is both powerful and resonates with your customers across the customer journey.

Most businesses struggle to create a value prop that is impactful and relevant to their customers at every stage of the buying process. But without a strong value prop, it becomes very difficult to convert leads into paying customers.

The more powerful your value proposition, the easier it is for your sales team to close deals. A well-formed value prop addresses the problem your customer is facing while providing them with the perfect remedy — your solution.

What to expect:

  • Explore the three components of a strong value proposition

  • Review case study examples of well-executed value propositions

  • Share best practices for scaling your value prop across the customer journey

  • Discuss why this is even more important as we head into Account Planning, Budgeting, and SKO seasons

You’ll hear from industry experts:

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