Mastering the New Era of Enterprise Sales - Creating a Winning Business and Financial-Based Value Proposition


This is an ongoing series of financial and business acumen best practices, lessons, and insights to help grow your sales.

Is your value proposition adding value? Now, more than ever, clients are investing in partners and solutions to help meet their business and financial goals, as well as those who can implement the right growth strategies and initiatives.

One of the biggest hurdles sales teams face is using an uninformed or lackluster value proposition that is not grounded in business- and financial-based value. Research reveals that only 25% of revenue organizations are effective at creating this kind of proposition, but the research also shows an opportunity for sales teams that master the art of creating compelling propositions. 90% of buyers would meet with sellers earlier when they demonstrated an understanding of their business and highlighted their ability to add value.

This webinar explores a framework for creating the right business- and financial-based value proposition. The benefits are:

  • Motivating clients to move faster
  • Expanding deal size
  • Eliminating competition earlier in the sales cycle

We will showcase an actual client case to explore the key steps in creating a business- and financial-based value proposition, including:

  • Identify a client’s needs…business and financial
  • Develop a Point of View
  • Align solutions with needs
  • Create shareable client success stories
  • Develop financial benefits
  • Tailor value proposition for individual stakeholders


This is your chance to tap into a wealth of knowledge that can significantly impact your sales strategy.

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