Maximizing Referrals: Strategies for Turning Your Network into a Powerful Revenue Generator
Are you using referrals in your sales strategy? With an average conversion rate of 70%, referrals are the number one untapped source of new business, yet they are underutilized by sales organizations.
What gets in the way of sales organizations asking for referrals? And what does it take to develop a referral culture? This webinar explores how to get referrals to work for you.
What we’ll explore:
Why referrals are your biggest competitive differentiator
The gaping hole between inbound and outbound referrals
With buying groups further along in the buying journey, and the number of stakeholders continuing to expand, it's more important than ever to show how your solutions solve your customers’ problems.
Most sellers avoid discussing a customer's financial performance. Our research shows only 23% believe they understand it well. Learn how advanced sellers use financial information to demonstrate account knowledge and drive buyer engagement.
