The B2B buying game has changed. How does your sales approach stack up?
Enterprise buying groups continue to expand, but these groups often don’t engage with sellers until they are already far down the buying journey - if at all.
According to survey by FinListics, only 25% of sales are successful at demonstrating how their solutions align with their customers' goals.
Now more than ever sales organizations must know their customers and more quickly demonstrate how their solutions align with customers’ goals and strategies.
This webinar will help your sales organization better understand their customers and be more relevant.
With buying groups further along in the buying journey, and the number of stakeholders continuing to expand, it's more important than ever to show how your solutions solve your customers’ problems.
Most sellers avoid discussing a customer's financial performance. Our research shows only 23% believe they understand it well. Learn how advanced sellers use financial information to demonstrate account knowledge and drive buyer engagement.
