B2B Sales Slowdown: Why Your Teams Are Struggling to Close Complex Deals

November 14, 2024 | Ben Cagle

B2B sales complexity is increasing, and close rates are lagging as deals become harder to win. Today, complex B2B deals take 20% longer to close than they did five years ago (Forrester), largely because reps need to prepare to manage multi-stakeholder sales. The stakes are high, with productivity losses for a typical 100-person sales team totaling over $2 million annually (DePaul University). For sales leaders, each delay in closing is a missed opportunity to drive revenue and deepen client relationships.

 

InsightsIQ: Building Competence, Winning Confidence

InsightsIQ empowers sales teams with the advanced skills they need to close these complex deals faster. This isn’t standard sales training—it’s a structured approach that provides reps with the confidence to tackle large-scale sales and connect with each decision-maker in an account. Through its progressive curriculum, InsightsIQ equips reps to grasp financial nuances, industry insights, and value-driven selling tactics that resonate at the executive level.

 

Every InsightsIQ module builds specific competencies that help reps excel in complex sales. Through scenario-based learning and mentorship from former CxOs, sales reps learn to navigate the intricacies of multi-stakeholder engagements, identify each stakeholder’s priorities, and position solutions that align with the client's broader business objectives. With a focus on financial and industry acumen, InsightsIQ enables reps to break into new accounts and accelerate deal cycles by anticipating client needs, leading to up to 50% higher close rates (McKinsey).

 

What sets InsightsIQ apart is its ability to make knowledge actionable. Reps are not just learning—they’re applying what they know directly to real-world challenges, building confidence with every interaction.

 

Power Up Your Sales Process

Why let complexity slow you down? Equip your team with InsightsIQ and watch how they transform complex deals into successful partnerships.

 

Take the first step to faster, smarter B2B sales with InsightsIQ, and unlock the potential of every complex deal.