The Definitive Guide to Insight-Led Selling.

Get introduced to a sales framework that stands the test of time. Insight-Led Selling is an approach that provides practical ways to:

  • Adopt an executive mindset by learning how your buyers think.
  • Build credibility by developing financially driven points of view.
  • Communicate with impact by speaking your buyer’s language.
Our primary goal at FinListics is to help sellers harness and leverage the power of Insight-Led Selling. So, we'd like to give you a copy of our book for free.
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Meet the Authors


Dr. Stephen Timme

Stephen is the founder and president of FinListics Solutions. Over the past two decades, FinListics has helped dozens of companies and thousands of sales professionals better serve their clients by boosting their knowledge of finance and relevant metrics and how their solutions relate to business goals and challenges.


Melody Astley

Melody is the Chief Revenue Officer at FinListics Solutions. Her previous positions include senior sales posts at Gartner and IBM, where she earned a “Best of IBM” award as one of the corporation’s top 500 performers worldwide. She now focuses on helping B2B sales and marketing teams build financial fluency and business acumen.


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