Guide: Selling to the Chief Marketing Officer


Selling to the Chief Marketing Officer 

How to Connect with this key decision maker. 

This guide shares an interview with Christine McDermott, VP of Marketing at Jabil, Inc., who offers her real- world insights into the CMO. Combined with her knowledge, the guide also creates a game plan for how to engage and convert this key corporate leader. 

Topics covered:

  • CMO's key initiatives
  • What the CMO wants from sales
  • A framework for your conversation
  • How to separate yourself from the competition